His insights are grounded in a solid educational background with a Bachelor of Science from Michigan State University and a subsequent degree in Business Administration and Management from the prestigious London Business School. Jay, an accomplished cryptocurrency authority based in the UK, brings a wealth of knowledge and practical experience in the realm of digital assets, focusing extensively on fundamental analysis and strategic long-term investments. Remember, your book’s sell sheet must be an integral part of your marketing plan. You should also include your sell sheet in your book’s media kit. Be sure to put a call-to-action that asks the book buyer to call a phone number or visit your website. You must use your sell sheet to communicate as much useful and informative details as you can about your book. When designed properly, the sell sheet is just like having a printed version of your book’s webpage. How Do You Market Your Book Using A Sell Sheet? Quotes/Testimonials/Blurbs: This is important, especially if you have great ones to useĬall-To-Action: A statement such as “Visit MyBooksWebsiteDotCom for more info.” Marketing Plans: Targeted internet advertising Direct mail and email marketing Co-operative catalogs and trade show exhibits Social media marketing Video marketing Trim: The dimensions of your book (5.5”x8.5”, 8.5”x11”, 6”x9”)Īvailable from: Ingram, B&T, Amazon, for example Publication Date: The date your book is available ISBN 13: The standard book number assigned to your bookįormat: Trade paperback, hardcover, pdf, mobi Title: The full title, including the sub-titleĪuthor Photograph: If you have enough room, include a photoĬo-Author Name: You guessed it, the co-author’s nameįoreword Author: This person typically has a name bigger than your own, so if this is true, include itĬategory: List the shelving category (BISG category heading), or subject of your book Picture/Image: A high-resolution picture or image of your bookĭescription: A short, but enticing, description about your book Here is all the information that you need to know before buying my book.” The sell sheet is saying, “Hey, look at me, I have published a new book and I want you to buy it. The press release is a way to share information and is saying, “Hey, look at me, I have some news-worthy information to share with you.” Conversely, a sell sheet is more of an announcement that your book is out and available. Remember, a press release should focus on the news that you or your book is making. You also can include your sell sheet in a media kit so that the editor can have specific details about your book and your marketing plans. Use it to sell or promote your book to retailers, wholesalers, and even consumers. A sell sheet is a concise, one-page document, used to help you market your book directly to book buyers. The major point of a sell sheet is to convey your book’s benefits in a short and concise manner on one or two pages of letter-sized paper. It is generally single-sided, but can also be double sided. A sell sheet (sometimes called a “one-sheet” or a “tip-sheet”) is a one-sheet flyer that promotes a book and its author.
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